Radio and Television Network app WeChat public account

What is a WeChat public account?

Today, public accounts have become an integral part of the WeChat ecosystem, serving as a crucial channel for individuals and businesses to promote their brands, engage in marketing and advertising activities, and provide services to their audience. There are two types of public accounts on WeChat: subscription accounts and service accounts.

What are the different types of Public Accounts on WeChat?

There are two types of public accounts on WeChat: subscription accounts and service accounts. Subscription accounts primarily serve as a channel for media outlets and individuals to distribute information to their users through WeChat.

How many people use WeChat?

Wechat has reached over 10 million. Amongst them, news accoun s make up 1 percent of the total number. Readers’ demand for news and information rema n predominant. Over 41 percent of users follow public accounts mainly to acquire news and informatio

Is WeChat a way of life?

Its slogan “WeChat is a way of life” has become a reality in China. While social communication remains an important function of WeChat today, it has developed many new features such as Moments, Official Accounts, Mini apps, WeChat Pay, transportation services, shopping and consumption, video accounts, and many others.

What is a WeChat video account?

In WeChat’s product portfolio, video accounts are seen as the most “atomized” content component. They are expected to work in synergy with other products within the WeChat ecosystem and become the best carrier form for video and streaming media content.

Why is WeChat a super app?

While social communication remains an important function of WeChat today, it has developed many new features such as Moments, Official Accounts, Mini apps, WeChat Pay, transportation services, shopping and consumption, video accounts, and many others. As a super app, WeChat has significantly simplified people's lives in various ways.